More Flowers

G&G Flowers’ story actually began a generation earlier. Growing up among chrysanthemums was not just a metaphor for owner Gerdi, but reality. Her parents started growing chrysanthemums in 1969 under the name Jac. J. van Wijk bv, laying the foundation for a family business built on craftsmanship, dedication, and love for the product. Born in 1978, Gerdi was raised in this world of cultivation and entrepreneurship.

Together with her husband, Gert van Genderen, she took the next step in 2006, founding G&G Flowers bv in Gameren, continuing the legacy with their own vision.

Since its start, G&G Flowers has continuously evolved alongside the sector. Chrysanthemum cultivation has become increasingly professional over the decades, with new techniques, automation, and more efficient energy use shaping daily operations.

The market has also changed, demanding consistent quality, flexibility, and reliable delivery. G&G Flowers has structured its business around efficiency, quality, and stability. Despite modernization, the core remains the same: growing flowers customers can rely on.

The blend of modern entrepreneurship with traditional expertise still forms the heart of the company.

These investments ensure responsible production with an eye on the sector’s future. The company balances its assortment carefully to ensure consistent quality and availability, while also introducing new varieties, colors, and shapes that meet market and cultivation demands.

Sustainability plays an increasingly important role. In greenhouse horticulture, conscious use of energy, water, and crop protection has been vital for years. G&G Flowers has made significant strides, fully switching to LED lighting and using climate dehumidifiers and E-boilers for energy supply. The company also operates a central water purification system, enabling efficient water reuse.

Many consumers don’t realize how much work and collaboration are behind a bouquet. From breeder and grower to trader, florist, and finally the consumer, every link plays a vital role in delivering a quality product. For G&G Flowers, it’s not just about producing flowers but contributing to a chain where craftsmanship, care, and cooperation are central.

This approach ensures that each flower meets high standards and supports the integrity of the entire floral supply system, reinforcing the company’s commitment beyond cultivation alone.

The company aims to remain a stable and reliable partner in the international flower market for years to come, combining tradition with forward-thinking approaches to meet ongoing industry demands.

Looking ahead, one thing is clear: the sector will keep evolving. Sustainability, innovation, and transparency in the chain are becoming more important than ever. The challenge lies in adapting to these trends while maintaining the core values. With the same passion that started it all, G&G Flowers continues building for the future.